Sonlite Solar
Powering an energy giant online
DIGITAL MARKETING / SOCIAL MEDIA MANAGEMENT/WEBSITE DESIGN
Client
Sonlite solar is a Lilongwe-based leading company in consultancy, designing, supplying, and installation of various renewable energy technology systems such as solar. Sonlite Solar has a strong presence in their marketplace, however, they hadn't leveraged social media adequately. With their appetite to connect with new customers of all age ranges, they needed a responsive website and a Facebook page.
Motion graphics ad we produced for Sonlite Solar
Challenge
Sonlite Solar has a strong presence in their marketplace, however, they hadn't leveraged social media adequately. With their appetite to connect with new customers of all age ranges, they needed a Facebook page to bridge that gap.
Approach
Our digital strategy for Sonlite SOLAR was multilayered as any good strategy should be.
Step 1 We developed a brand new website whose key feature was a Quotation form that is directly linked to the company’s new official mailbox. This allows visitors on the website to leave their contact details and also specify their needs in order to get a tailored quotation from Sonlite Solars’ engineers!
Step 2 We made sure the website was connected to Google servers and indexed so it can show up on Google search. Step 3 We did and continue to do Search Engine Optimization of the website to make sure it ranks higher than competitors on Google search. (Page 1 is always our goal )
