SERVICE : WEB DESIGN AND AUTOMATION
CLIENT
Crossover Care is a domiciliary care agency based in Nottingham, United Kingdom. They provide support and personal care to clients in their own homes.
Challenge
Management of the company wished to go digital with a responsive website and an added feature that would allow them to recruit more carers online from different countries.
Approach
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Based on the logo design, we created a color scheme for their brand and we based the web design on this scheme. We then automated the application process by developing a form that could be filled out and Crossover Care would receive the applicant's details in their email.
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The form was then included in a Facebook ad that we created and posted on their Facebook page. The audience was carefully selected across 4 different counties.
Result
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In a period of a month, the ad got 4,001 engagements, 1.6K link clinks, and reached over 60,000 people.
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So far 242 applicants have completed their applications and are awaiting feedback from the management of the company.